utm.lol

UTM Builder

Simplify the creation of campaign URLs. Fill out the form with the appropriate UTM source, medium, campaign, content, and term information to track the source of your traffic across different channels.

Target website URL, e.g., https://example.com.
(utm_source)
Traffic source, e.g., newsletter, facebook, or google.
(utm_medium)
Medium or channel of your marketing campaign, e.g., email, cpc, or banner_ad.
(utm_campaign)
Name of your campaign, e.g., fall_sale, summer_promotion, or product_launch.
(utm_content)
Use to differentiate contents.
(utm_term)
Keywords for your search campaigns or to differentiate ads.
Generated URL: 

					

				

			

			

				
Questions and answers

				

					
What are UTM parameters and how do they work?

					

						UTM parameters are tags added to URLs that help track the performance of marketing campaigns.
						Tools like Google Analytics,
						Fathom Analytics, and
						Posthog automatically track UTM parameters to
						provide insights into the effectiveness of your marketing efforts.
					

				

				

					
Can I use UTM parameters to track my email campaigns?

					

						Yes, you can use UTM parameters to track your email campaigns. By adding UTM parameters to the
						links in your emails, you can track which emails are generating traffic and conversions on your
						website. You can use these links in email campaign tools like
						Mailchimp,
						Campaign Monitor,
						Brevo (formerly sendinblue). Some email
						marketing platforms automatically add UTM parameters to your links.
					

				

			

			

				Made with love
				by @floriangosse.